SAP Buying 360 Procurement Website
Unified buying experience across spend channels.
Role
Senior Product Designer
Industry
Intelligent Spend and Business Networks
Duration
1yr
User Personas
Workng with the user research team, roles were identified and an iterative process was built on feedback from users. I tested theories early in the process to determine what their needs might be.
User Journey
To design solutions that truly meet user needs, it is essential to understand the experiences, emotions, and challenges users face throughout their journey. This journey map visualizes the steps, pain points, and moments of delight encountered by a buyer purchasing products and services.
The map serves as a foundation for identifying opportunities to enhance usability, reduce friction, and deliver a more seamless, impactful experience. It reflects insights gathered through user research, including interviews, surveys, and observational studies, and provides a clear path forward for refining design solutions.
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